How To Get Work Experience in Marketing
Sunday, April 12, 2009 3:28There are a number of things that you can do to get work experience during your studies. These options all include doing the difficult jobs at the coal face of marketing. You probably would not want to do them for a lifelong career. The advantage of these positions from a student’s point of view is that they are often part-time or casual with flexible hours. Since they are paid on a commission basis, they are easy to get, as there is no risk or expense to the employer. Having said that, it should also be pointed out that there is a risk to students of being exploited by putting in a lot of effort for very little reward. If you are thinking about gaining experience from any of the methods described below, try to find a reputable company. If you are not sure, consult with a careers adviser or student employment adviser, as they may be able to inform you about the reputation of the company. The following positions would be a good source of work experience :
Telemarketing : - there are always advertisements in the newspaper for telemarketers to sell products over the phone, or gain appointments for representatives. The insurance and real estate industries are two of the largest employers of telemarketers.
Merchandising : - judging from the clutter of food stands in the local supermarket, this is also an area of good prospects for casual work, which would involve demonstrating food preparation and giving away samples as part of in-store promotions.
Market research : - companies such as Roy Morgan Research, and AGB McNair will often advertise for people to do market research. This involves going to a particular neighbourhood on a Saturday or Sunday and knocking on doors to find people who will sit down with you and go through an opinion poll or survey. There is a large amount of paper work and tabulating to be done for each survey and you need to be quite well organised. However if you can handle all these tasks, it is an excellent way to get field experience. Roy Morgan Research will send you a large packet of research material as a test. If you can organise and process it properly they may employ you. Direct selling: - there are numerous companies that you could work for doing direct sales. These include traditional companies such as Avon, Amway, and Tupperware, as well as local companies that distribute sweets, toys, books or other items to office blocks or domestic premises.
Fund raising : - you could volunteer to be part of the door-knock campaign for the Red Cross or Salvation Army, or you could contact any local charity or community organisation and volunteer to assist with their fundraising.
None of these jobs is glamorous, however they all involve marketing at the grass roots level, and dealing with people. Employers do value this experience, particularly if you can articulate what you learned or achieved from it.


